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Another simple job but one that was ideal for digital printing. These sample caps were completed in a matter of minutes, and again show the versatility of being able to produce one-offs and sample work quickly, and at lower cost than setting up for screen printing for proofing purposes. The challenge with this font for Pepsi was that the print area was curved but had too large a radius for Rotary printing.
Pad printing wasn’t an option, so it had to be Screen printed. Because of the curve a screen and squeegee had to be modified to enable an accurate print of the Pepsi logo with no distortion and keep the three colours in register. We produce and print. These trays were printed for well known restaurant brands, the requirement was simply to reverse print onto a durable material as a self adhesive tray insert.
What we added to the job was to reverse print onto a clear textured material with a non-slip quality. This added dimension gave the finished result a useful edge in the catering industry.
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